AlUla tourism chief on bringing in visitors — but not too many

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Phillip Jones, the officer responsible for managing AlUla's tourism says the ancient Saudi destination — continuously inhabited for 7,000 years — is deliberately avoiding the pitfalls of overtourism. The priority, he says, is ensuring local communities remain central to the destination's development, rather than being crowded out by visitors.

#overtourism #AlUla #SaudiArabia #middleeast #saudi
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