Why fans love World Cup stickers

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Before the World Cup even began, another competition was already underway: filling up the 2026 official sticker album. The decades-old tradition has collectors and soccer fans opening sticker packs, trading and hunting for missing players.

Collectibles brand Topps is set to produce exclusive FIFA-themed stickers and trading ‌cards from 2031, after its parent company Fanatics signed a long-term licensing deal with the global soccer body, ending FIFA's six-decade partnership with Panini.

Producer Ethan Plotkin went to Bleecker Trading in New York City to learn about the craze.

#WorldCup #Stickers #Soccer #Football #WorldCup2026
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Breaking World News
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